Erica Penley-Claycomb, CRME is the Founder and Principal Consultant of EPiC Specialists, a hospitality consulting firm specializing in hotel distribution, revenue optimization, commercial strategy, and hospitality technology.

With more than 25 years of industry experience, Erica helps hotels identify hidden revenue opportunities, improve system performance, and simplify complex distribution challenges. Her expertise spans distribution strategy, revenue management, CRS and PMS optimization, booking engine performance, technology implementations, and operational efficiency.

Having worked with leading hospitality brands including Kimpton Hotels & Restaurants, Loews Hotels & Resorts, The Hermitage Hotel, and Keswick Hall, Erica brings both strategic insight and hands-on operational experience to every engagement. She is particularly passionate about helping organizations uncover revenue leakage, solve root-cause distribution issues, and build confidence in the systems that power their business.

A former HEDNA Board Member and Certified Revenue Management Executive (CRME), Erica is trusted by hotel owners, management companies, and hospitality leaders seeking practical solutions that drive measurable results.

Her philosophy is simple: Sometimes the biggest opportunities aren't found by working harder. They're found by taking a step back and seeing what others have missed.